The Copy Table

Welcome to Season 2 of The Copy Table Podcast, where copywriters just like you can learn how to turn your business into a thriving empire!
Hosted by Erin Pennings, Nicole Morton, and Grace Fortune, this podcast is your go-to resource for building a copywriting business that excites you and aligns with your life and what matters to you.
In Season 2, our focus is on the processes that copywriters need in their business. You know, those winning processes like lead generation, onboarding, offboarding, and client deliverables (and more). Our goal is to help you:
establish healthy boundaries and work-life balance
choose the best business practices for you
overcome the fear of taking up too much space
Visit TheCopyTable.com to get the latest episodes. 

Welcome back to another episode of The Copy Table! 
Warning: If you don't like the idea of making a business where you're supported by other copywriters, this episode's not for you (but we think you should listen anyway -- you might just change your mind!).Listen in to Erin, Nicole and Grace's latest conversation, and you'll learn:
What it was like to build our villages, and our best tips for building yours. 
Our favorite parts of the first season of The Copy Table podcast
What our plans are for the summer, and some special announcements about Season 2's theme (and when it's coming out). 
Most importantly? You'll learn that it's a lot more fun to build a copywriting business you love when you've got a village of people behind you to cheer you on! 
The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!
Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Welcome back to another episode of The Copy Table!🎵 "Should I stay or should I go now?" 🎵In this episode, your hosts Erin, Nicole, and Grace get inspired by these song lyrics and discuss an important part of running a copywriting business: how to remove yourself from a client or project (permanently or just for now) without burning it all down.'Cause sometimes a relationship just doesn't work--but there's no need to go nuclear.  Listen in, and you'll learn:
How to set boundaries and handle difficult conversations with your clients-- and a trick that can help reword too-harsh "I wrote this when I was super annoyed and I need to rethink this" emails.
How to know if it's time to cut ties permanently, or give your client the Ross-Rachel treatment.   
Most importantly? You'll learn that you are totally capable of navigating your client relationships, and leaving behind ones that just don't work for you in a way that won't harm your business reputation. 
The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!
Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Welcome back to another episode of The Copy Table!
In this episode, your hosts Erin, Nicole, and Grace discuss just one of the many things they have in common: running a copywriting business as parents. 
Listen up, and you'll learn:
How they manage their business with very different families - young children, teens, and stepchildren.  
How to set boundaries but still stay flexible so you can manage #allthethings and run your business without sacrificing what's important.
Most importantly? You'll learn that you can find that elusive balance and make your business feel good to you even if you feel tugged in twenty different directions. 
The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!
Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Welcome back to another episode of The Copy Table!
In this episode, your hosts Erin, Nicole, and Grace talk about the differences between "order taking" and "offer building" in the context of copywriting businesses.
Listen up, and you'll learn:
The differences between order taking and offer building, and how to tell where you are on the spectrum
How to transition from one end of the spectrum to the other
The benefits of having some clients on the order-taking side and others on the offer-building side
Most importantly? You'll learn that there's no shame in being on the order-taking end of the spectrum, and being on the offer-building end doesn't necessarily mean that you're a more profitable or successful copywriter, so build your business in a way that feels good to you.
The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!
Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Welcome back to another episode of The Copy Table!"With great power comes great responsibility..."This quote (and a book that Grace could not put down) inspired this episode, in which we discuss ethical marketing and our responsibility as copywriters to avoid sleazy tactics when we weave words for our clients and our own businesses. Listen up, and you'll learn:
What the BITE model is (and the overlap between MLM culture and marketing businesses like copywriting).
That you're not immune to marketing tactics even though you're a marketer! (Copywriters are sold a potentially harmful glamorized image of the "six-figure business" regardless of their personal circumstances)
Red flags to look for so you can know when you're crossing the sometimes slippery slope between ethical and unethical marketing. 
Most importantly? You'll learn that you can take a stand on ethical marketing without reducing your results simply by giving a damn and baking transparency into your business.
The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.
The Extras:
The Book:Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing - https://a.co/d/hKb7wenGrace's 'No Assholes' Clause (tweak and add to your contracts if you like):"One of the very core business values of The Contractor is The Golden Rule: Treat Others As You Want To Be Treated. As such, a strict “No Assholes Clause” is in effect. The Contractor defines “Asshole” as an individual who engages in the following behaviors:
Inconsiderately wielding power over others and/or stepping on others to advance their own interests
Exploiting the powerless
Prioritizing their own comfort and gain above all others
Treating others well based on their utility and/or perceived social ranking
Exerting control unnecessarily
Degrading, dehumanizing, and devaluing those around them
Providing derogatory, unhelpful feedback of work provided
Getting angry quickly, being slow to forgive, and hanging onto past wrongdoings
If The Client engages in behaviors that the Contractor deems to fall under the above definition, the Contractor has the right to immediately cease work based on the severity of the infraction.The Client will be given a partial refund based on the completion status of the project or retainer, and no recommendations will be made to others in the Contractor’s network of colleagues."

Welcome back to The Copy Table.Get comfy, 'cause this one's for our copywriter friends who identify as 'people pleasers'—and we know there are a lot of you. Heck, we have our moments, too!Have you ever ignored your gut and said "yes" to a project or client that should have been a pass? We get it. You need to bring in money and clients to make your business go. Still it feels lousy when a client seems great but ends up being a total nightmare to work with. One thing we've found is that red flags are almost always there ahead of time, they can just be sneaky and well-hidden. In this must-listen episode, we're covering:
The red flags we've found and know how to recognize them
The power of gut checks and how to recognize nerves vs warnings
The importance of boundaries and how to set ones that work for you
Most importantly? You'll learn that not all red flags need to warn you away completely. 
The takeaway? There really is no one right way to build a copywriting business you love!Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Pull a seat up at The Copy Table (welcome back!).This time, Grace Fortune and Nicole Morton put Erin Pennings back in the hot (but still comfy) seat to discover how she uses her secret sauce in her business . In this episode, we get into:
How Erin discovered her superpowers and helps her clients become magnetic with her marketing framework and methodology.
The nitty-gritty of Erin's framework: the REACH Visibility Trajectory™.
Erin's superpowers: taking her experiences from past roles and using them in her copywriting approach and business structure.
How Erin's Olympic-gymnast-level flexibility makes creating custom marketing solutions for her clients easier and makes the "yes!" so much easier. 
Erin's journey from 1:1 service provider to course creator.
The takeaway? There really is no one right way to build a copywriting business you love!Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Pull a seat up at The Copy Table (welcome back!).This time, Erin Pennings and Grace Fortune are turning the (copy) tables back on our favorite nerd advocate, Nicole Morton, again. We interviewed her to find out how she created Nicole Morton Agency and makes that business work for her.In this episode, we get into:
How Nicole discovered her superpowers and why it's so hard for to figure out what ours is (and a way to break through that block).
Nicole's superpowers: creative thinking and pattern recognition.
Nicole's process for creative development and bringing products to life.
How Nicole's business moved from copywriting and content creation to brand and copy strategy (and the one realisation that helped her do it).
The takeaway? There really is no one right way to build a copywriting business you love!Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

Pull a seat up at The Copy Table (welcome back!).Join hosts Erin Pennings and Nicole Morton as they interview co-host Grace Fortune.We've already gotten to know a little bit about Grace's story in Episode 2, but this time we went a little bit deeper and found out about how Grace built her business and developed her secret sauce.In this episode, we get into:
The one thing Grace lives and dies by that makes her projects consistently successful
Grace's superpowers: problem-solving and cheerleading
A few of Grace's favorite business tools that help her write amazing copy
Grace's approach to problem-solving and making a name for yourself as a copywriter
The takeaway? There really is no one right way to build a copywriting business you love!Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.